Vodafone to Offer Restriction-Free Music Service
Vodafone, the world’s largest mobile phone group by sales, plans to sell music without any anti-piracy protection to allow users to listen to songs on any digital device.
The London-based company said it has signed deals with the world’s largest record companies including Universal Music Group, Sony Music Entertainment and EMI Music to offer their songs without anti-piracy software.
The music industry had relied on digital rights management (DRM) as the cornerstone in its fight against illegal downloading but the labels are now offering tracks without the restrictive protection in a bid to drive digital sales.
The company said its customers will have over a million tracks to download and pricing will depend on each market.
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